60 total placements across New York City and Los Angeles — 30 per market, with market-specific creative featuring local store addresses.
Full deployment log — every placement, by market and week.
| # | Week | Neighborhood | Address |
|---|---|---|---|
| New York City — Awaiting Installation | |||
| — | — | — | Location details available after install begins 7/16 |
| Los Angeles — Awaiting Installation | |||
| — | — | — | Location details available after install begins 7/16 |
Two market-specific creatives sharing a single visual identity — a shared hero image and typographic treatment, with localized store addresses driving in-person traffic in each city. Unified brand presence at the campaign level, localized retail activation at the market level.
Target neighborhoods across two markets — the core shopping corridors and cultural spines of NYC and LA.
Installation photography across all 30 NYC placements. Photos will be added as the campaign goes live.
Photography will appear here after install begins on July 16, 2026.
Weekly refresh documentation. Photos will be added throughout the campaign.
Photography will appear here as the campaign progresses.
Installation photography across all 30 LA placements. Photos will be added as the campaign goes live.
Photography will appear here after install begins on July 16, 2026.
Weekly refresh documentation. Photos will be added throughout the campaign.
Photography will appear here as the campaign progresses.
Catbird's annual Summer Sale campaign runs as a coordinated two-market wild posting program spanning New York City and Los Angeles from July 20 through August 2, 2026.
Across the two-week flight, 60 large-format placements deliver sustained visibility throughout major shopping corridors and neighborhood retail districts — 30 locations per market, with market-specific creative reinforcing local store addresses while maintaining a consistent campaign identity.
Weekly installation photography and deployment tracking will document the full campaign across both markets, providing installation verification and refresh confirmation throughout the program.